Digital Marketing

কোর্সের মেয়াদ

৩ মাস

ক্লাস টাইম

২ ঘণ্টা

সাপ্তাহিক ক্লাস

৩ দিন

কোর্স ফিঃ৳ ৮০০০

মোট ক্লাসঃ৩৬ টি

ক্লাস ভিডিওঃথাকবে

ভাষাঃবাংলা & English

মোট সময়ঃ৭২ ঘণ্টা

ভর্তি হোন ফ্রি সেমিনার

কোর্স ওভারভিউ

overview

কোর্স সিলেবাস

Introduction

  • Understand the Course Outline
  • Knowledge about website
  • Social Media overview
  • Search Engine activities

Website Planning Process

  • Core Concepts of Website
  • Understanding domain names & domain extensions
  • Different types of websites
  • Planning & Conceptualizing a Website
  • Booking a domain name & web hosting
  • Adding domain name to web Server
  • Adding webpages & content
  • Building website using CMS
  • Planning for engagement options
  • Landing Pages & Optimization

Social Media Marketing

  • Core Concepts of Social Media
  • How social media marketing is different from others
  • What & Why is Social Media Marketing
  • Social Media Account for a Business
  • Buyer's Journey Alignment with Platforms Behavior
  • Community Building Techniques
  • Content over Social Media & Hashtag Implementation
  • Audience Insight Analysis
  • Social Media Marketing Automation
  • Implement A/B Testing for Social Media

Search Engine Optimization

  • Core Concepts of SEO
  • What are search engines?
  • What is SERP?
  • What is Search Engines Algorithms?
  • Major functions of a search engine
  • What is keywords?
  • SEO Ranking Factors
  • Top tools for SEO
  • Requirements of ON-Page & OFF-Page Optimization
  • Black Hat SEO vs White Hat SEO
  • Understanding Google Search Console
  • Understanding Google Analytics
  • KPIs of Technical SEO

Paid Advertisement

  • Core Concepts of Paid Ads
  • What is Facebook Ads?
  • Using Ad Manager for Facebook Ads
  • Rules for running Facebook ads through ad manager
  • What is Google Ads and Smart Campaign?
  • Use of different types of keywords in Google Ads
  • Rules for running search and YouTube ads
  • Ads Campaign Creation & A/B Testing

Video Marketing

  • Core Concepts of YouTube Marketing
  • Channel Management & Content Planning
  • Video Best Practices
  • Upload your First Video
  • YouTube Video SEO
  • YouTube Analytics and Reporting

Email Marketing

  • Core Concepts of Email Marketing
  • Key Concepts of Email Marketing
  • Mail chimp Signatures - Removing & Editing
  • Delivery Factors and Placement Challenges
  • Creating & Designing a Template
  • Challenges faced in sending bulk emails
  • Types of email marketing- Opt-in & bulk emailing
  • Key Campaign Measurement
  • Email Marketing Automation
  • Improving ROI with A/B testing

Mobile Marketing

  • Core Concepts of Mobile Marketing
  • Opportunities with Mobile Marketing
  • Benefits of SMS
  • SMS Campaign, Types of Campaign & SMS Gateway
  • Benefits of Mobile Content Leveraging
  • Campaign Creation A/B Testing

Content Marketing

  • Core Concepts of content marketing
  • Objective of content marketing
  • Content marketing 7-step strategy building process
  • Optimizing content for search engines
  • Developing Goals, Customer Personas, Topics

Affiliate Marketing

  • Core Concepts of affiliate marketing
  • 3 A's of affiliate marketing
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Getting your started as an affiliate
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